International Development

International Development in Fiji


Welcome to the International Development section of the remote internship discovery phase. Here you will find an overview of International Development in Fiji, current developmental challenges and future goals of Development in Fiji.

Module Overview
  • Module 1: An Introduction to Development in Fiji
    • Development in Fiji, Government Ministries

Jump to Module 1

  • Module 2: Significant Events in Fiji’s Modern History
    • Fijians of Indian Descent, Workforce Migration

Jump to Module 2

  • Module 3: Foreign Relations
    • Fiji and the United Nations, Foreign Relations, Trade and the Fiji National Development Plan

Jump to Module 3

  • Module 4: Industry and Economics in Fiji
    • Trade, Government Initiatives

Jump to Module 4

  • Module 5: Tourism in Fiji
    • FNDP-Tourism, Impacts of Coronavirus

Jump to Module 5

  • Module 6: Gender and Development
    • Gender Roles Within Rural Modern-Indigenous Communities, Gender and Climate Change

Jump to Module 6

  • Module 7: Culture, Identity & Globalisation
    • The Cultural Significance of Identity

Jump to Module 7

  • Module 8: Summary

Jump to Module 8

  • Test your knowledge!

Jump to the Quiz

Module 1: An Introduction to Development in Fiji

Development in Fiji


This module will provide an overview of Fiji’s approach to development. As you will be aware, Fiji’s National Development Plan (FNDP) is the country’s agenda for growth and development across all sectors of development. The plan supports the goals laid out in the UN Sustainable Development Goals (SDGs) and offers innovative and progressive solutions to some of the challenges Fiji faces. To first have an understanding for Fiji’s vision for growth will help as the modules progress and we begin to explore more specifics of Fiji’s development.

An Overview of Fiji's Approach in Achieving the UN SDGs

Fiji’s Prime Minister, Frank Bainimarama, notes that sustainable development is a “global team effort”. This effort and commitment will be needed to shift the global economy onto a sustainable pathway.

 

Prime Minister, Frank Bainimiram, Lays Out His Plans for a More Developed and Inclusive Society

Prime Minister and COP23 President, Hon. Frank Bainimarama officially launched Fiji’s 5-year and 20-year National development plan in November 2017.

The development plan aims to end all poverty, fight inequality, tackle climate change, and leave no one behind no matter where they live globally. This can be achieved through global collective action and through well-managed development programmes in Fiji. This will lead to not only meeting the development plan and SDGs, but also the Paris agreement.

Thought Task: From these speeches, what initiatives and targets do you think you might be most interested in exploring further?

Later in this topic we will look at some the components of the FNDP in greater detail and you will have the chance to narrow down on a topic of your interest.

Government Ministries

The achievement of the goals laid out in the FNDP involves co-operation and partnership from every Ministry. As you explore areas of development of particular interest to yourself you will become more familiar with a range of Minisitries and their schemes and initiatives. However, in the vein of International Development there are two ministries with huge influence over the future of Fiji. The Ministry of Foreign Affairs and The Ministry of Commerce, Trade, Tourism and Transport will be touched upon here.

Ministry of Foreign Affairs

The major objective of the Ministry of Foreign Affairs is the provision of policy advice to the Government regarding the formulation and implementation of its foreign policies.

Roles of the Ministry:

  • Records and advises on Fiji’s accession and ratification of treaties, conventions and agreements. 
  • Carry out depository functions for various regional and international agreements. This function of the Ministry is obligatory under international law. 
  • Deal with consular matters, including issues relating to the status of refugees, and political as well as diplomatic asylum. 
  • Carry out protocol functions as accorded under the Vienna Convention on Diplomatic Relations [1961], the Vienna Convention on Consular Relations [1963] and Fiji’s Diplomatic Privileges & Immunities Act [1971].
  • The promotion and establishment of external trade and economic relations through negotiation is an important function of the Ministry of Industry and Trade. However, the MOFA diplomatic missions abroad assist with the responsibility for trade policy implementation and co-ordination of trade promotion activities. 
  • Identify and encourage potential foreign investors. 
  • Laises with the private sector, Tourism Fiji and the Fiji Islands Trade and Investment Bureau in promoting and expanding Fiji’s trade and economic relations
  • Plays an important role in areas such as the negotiation and administration of foreign development assistance and climate change. It is the Government’s official channel of communication, particularly with all foreign diplomatic missions and international organisations based in Fiji.
Partnership is a key role for the MOFA

Partnership, as one of Fiji’s 5Ps of development and in support of SDG17, ‘Partnership for the Goals’, is crucial for the action of the MOFA, hence Fiji is a member of:

The United Nations, and its specialised agencies:

  • ILO, FAO, WHO, UNDP, ITU, IFAD and WMO.
Click for the Ministry Website
It Is Also a Member of a Number of International and Regional Organisations:
The Ministry of Commerce, Trade, Tourism and Transport

The Ministry of Commerce Trade Tourism & Transport of Fiji (MOCTTT) is responsible for formulating and implementing policies and strategies to facilitate growth for industries in Fiji, Investments in Fiji, Trade, Tourism, Co-operative Businesses, Micro and Small Enterprises; and enhance Metro-logy, Standards and Consumer Protection.

Vision – A Brighter Economic Future for All.

MissionCreating Sustainable Growth of Commerce and Industry through Innovative and sound Policies that lead to Improved livelihoods for all Fijians.

In later modules we will explore some of the initiatives the MOCTTT are exploring to further the development of the relevant industries.

 

Ministry Website - Click here!

Module 2: Significant Events in Fiji's Modern History

Fiji has had a long and immensely interesting history much of which is lost in legend, often only shared through story, song or traditional dance (meke). In this section however, we will focus on the key events of the development era and explore the tumultuous past of Fiji’s political history.

It is recommended that you explore the History components of the culture modules first, to appreciate the significance of the events that later unfolded in Fiji’s modern history.

A Timeline of Fiji's Modern History

Look at some of the key political events in Fiji's History. From Independence in 1970 to now!

Download PDF
Racial Discrimination in Fiji

Explore some of the evidence behind racial discrimination in Fiji and the history behind it.

Download PDF

Look back at the day Fiji gained independence from the British…

Fijians of Indian Descent

Fijians of Indian descent, often referred to as Indo-Fijians, were first introduced to Fiji in the late 1870s, where over 60,000 Indians came to Fiji to work in the cane plantations as indentured labourers. This was an influence of the British colonial powers which had huge ramifications for Fiji’s future political and social discourse. 

This historical labour system has left behind a legacy of racial conflict within Fijian society. By the 1940’s, Indo-Fijian’s made up the majority of Fiji’s population, outnumbering indigenous Fijians, fuelling racial segregation.

Out of fear of losing the indigenous culture a series of racially motivated political agendas arose to favour the indigenous populations. The racial oppression of the Indo-Fijians and escalating tensions led to significant emigration of the Indo-Fijian population. 

Whilst the current government has taken significant steps to create a more inclusive society, calling all Fijians, regardless of descent, Fijians, there still exists old scars and tensions from times past as the two populations work-out how to co-exist in the colonially-imposed circumstance.

The recent emigration of Indo-Fijians has had large scale impacts on Fiji’s economic development. The scale and speed of the loss of skilled workers has had detrimental effects on the state’s ability to provide basic social services like education and health.

 

Article - Indo-Fijians and Fiji’s Coup Culture - Click Here!
Workforce Migration

Political unease, lack of job opportunities, struggling infrastructure are just some of the direct and indirect consequences of globalisation that are driving factors behind the high rates of labour migration occurring in the Fiji Islands. Second only to tourism, remittance payments, where migrants send money back to their home country, is a main contributor of foreign exchange earnings for the Fijian economy.

Whilst workforce emigration can create more job opportunities, open up exports for community businesses and increase traffic for international travel, there is a significant impact from the emigration of skilled workforce.

Listen to Amalaini Ligalevu-Legge, who migrated with her husband and children from Fiji in the early 1970s, talk about some of the motivations for a Fijian women and mum for migrating from her home country.

Thought Task: What are some of the negative consequences of workforce emigration? Consider this on a social and economic level.

A Look at Some of Impacts for Fiji of Workforce Migration - Click Here!

Module 3: Foreign Relations

In this section we encourage you to explore the relationships Fiji has with different UN member states and gain an understanding of the importance these relationships have in contributing towards Fiji’s development. With that information you can then look into how Fiji intends to maximise international trade and relations in its 5 year and 20 year plan.

Fiji and the United Nations
Fiji and the United Nations

Fiji joined the United Nations as its 127th member on 13 October 1970 based on its trust in the central role of the organization in the maintenance of international peace and security, developing friendly relations among nations and promoting social progress. To this end, Fiji has always been committed to playing its part as a good global citizen in upholding the purpose and principles of the UN Charter.

Some of the contributions Fiji has had to the UN include:

  • Peacekeeping missions – Lebanon, Sudan, Iraq, Cambodia, Somalia, and many more
  • Drafting the United Nations Convention on the Law of the Sea, and its implementing agreements
  • Being an active member of the UN special Committee on Decolonisation
  • A continuous voice on the issues of climate change, sustainable development, oceans and fisheries, international crime and anti-terrorism and disarmament issues

Follow this link to see what the Ministry of Foreign Affairs shares of its membership of the UN

As a member of the United Nations, Fiji also has significant relationships and investments with other member states.

Explore the relationships of the countries listed below to appreciate the role overseas states have in supporting the development of Fiji. We will then explore what Fiji is doing to maximise these relationships.

Fiji and Australia

Australia and Fiji share a strong bilateral relationship with extensive people-to-people links and important trade and investment ties.

Vuvale Partnership

‘Vuvale’ is the word in the Fijian language for ‘family’ – in every respect; it means ‘my home is your home’. Drawing from this deep-seated sense of belonging, Fiji and Australia aspire through this Vuvale Partnership to a new era of elevated cooperation, consultation and friendship between our two nations.

Find out more about the Vuvale relationship here!

Development Cooperation: Australia and Fiji
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Fiji and New Zealand

New Zealand is focused on targeting support to areas that offer opportunities for strategic engagement. To date, New Zealand has provided assistance in areas as wide-ranging as governance, gender equality, security and defence, private sector development, climate change and disaster resilience, labour mobility, education, agriculture and fisheries.

Explore the NZ-Fiji Relationship – Click Here!

 

Development Cooperation: Fiji-NZ
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Fiji and the United States

The United States established diplomatic relations with Fiji in 1971, following its independence from the United Kingdom. Relations between Fiji and the United States have traditionally been good. The two countries share a multi-ethnic heritage, a commitment to democratic values, and a record of close cooperation on international peacekeeping operations, regional security, environmental issues including climate change, and economic development. The U.S. Peace Corps has been active in Fiji since 1968, with more than 65 volunteers currently serving in the country. 

 

Explore the US-Fiji relationship here!

Fiji and China

The China-Fiji relationship is relatively new and was born out of the Chinese response to Fiji’s 2006 Coup. Whilst majority of countries, the UN and the Pacific Islands Forum chose to condemn the claim of power by the Bainimarama-led military, Chinese Vice-President, Xi Jinping, scheduled a state visit to meet with the Commodore. On the visit, VP Xi expressed his willingness to “further enhance [sino-Fiji] exchanges and cooperation in such fields as culture, education, public health and tourism” and it is reported that a number of cooperative deals were agreed with Fiji receiving significant technical and economical assistance. 

They are now significant investors in Fiji and the Pacific. Whilst Australia and New Zealand have for many years contributed 90% of Fiji’s aid, China’s recent investment are challenging that. In 2017 China pledged $4bn to the Pacific region which compared to Australia, who previously were the highest contributor, had pledged $817m.

Bainimarama praised the understanding of the Chinese government in what was a time of political unease during the 2006 coup, issuing a statement:

Foreign Relations, Trade and the Fiji National Development Plan

Having explored some of the big players when it comes to Fiji’s foreign relations and trade partners. The next step is to look how do these fit in to Fiji’s plan for growth and development. The FNDP, understandably, has a majority focus on national level development. However, it also explores the role of and vision for Fiji in an International context.

 

Section 3.2.17: Enhancing International Trade and Foreign Relations
International Trade

Fiji is an open economy, where international trade plays an important role.

Fiji is a member of:

  • World Trade Organisation (WTO)
  • Pacific Islands Countries Trade Agreement (PICTA)
  • Melanesian Spearhead Group (MSG) Trade Agreement
  • South Pacific Regional Trade and Economic Cooperation Agreement (SPARTECA)
  • Interim Economic Partnership Agreement (IEPA)
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International Relations
  • Fiji’s foreign policy is guided by their Constitution to best serve the interests of the people of Fiji, recognising universally accepted principles and rules of international law and treaties to which Fiji is a party.
  • Fiji will continue to engage with Pacific Agreement on Closer Economic Relations (PACER) plus parties and push for commencement of negotiation on the Comprehensive Economic Partnership Agreement (CEPA) with the European Union, which has been suspended for 3 years.
  • The Interim Economic Partnership Agreement between Fiji/Papua New Guinea and the European Union (EU) will be mirrored with the United Kingdom, in light of Britain’s exit from the EU.
  • The Fijian Trade Policy Framework guides Fiji’s engagement in future trade agreements to capitalise on Fiji’s position as the hub of the Pacific. The Trade Policy Framework determines how to connect all the dots and addresses our production capacity and supply-side constraints.
  • Export development will be supported through raising competitiveness, diversification, and value addition under the National Export Strategy (NES) in priority sectors.
  • Tariff policy reviews will be consistent with Fiji’s economic development aspirations and priorities.
  • Government will seek to improve Fiji’s trading position and competitiveness through training, research and institution-building and continue to seek access to Aid for Trade from development partners to assist in building trade capacity and infrastructure.
  • Pacific regionalism will be promoted and strengthened based on equality and genuine partnership to tackle critical development issues for all Pacific Island countries. This will occur through the Pacific Island Development Forum (PIDF) which promotes regional cooperation in pursuit of home-grown solutions to address sustainable development challenges faced by Pacific Small Island States.
  • Fiji is a member of the United Nations and its specialised agencies, the International Monetary Fund, World Bank Group, the Asian Development Bank, the European Investment Bank, and the World Trade Organization. Fiji also supports the United Nations 2030 Agenda for Sustainable Development.
  • Fiji will strengthen its regional standing through South-South Cooperation, as a development partner in the region promoting cooperation to enhance regional integration and active cooperation in addressing common regional issues.
3.2.17 Enhancing International Trade and Foreign Relations
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Module 4: Industry and Economics in Fiji

An Introduction to the Fijian Economy

In recent years, Fiji has undertaken major structural and economic reforms to promote economic growth and development. As a result, the Fijian economy is experiencing one of the best growth cycles since its independence. In 2018 Fiji recorded its ninth consecutive year of growth. Major factors which contributed to the sustained increase in growth of the economy are derived from creating a business friendly environment and private sector growth. In particular, initiatives by the Government (including tax concessions and incentives) and accommodative policies have also played a part in higher levels of investment.

The Fijian economy is predominantly made up of services (71%) followed by the industries sector (19%) and the primary sectors (10%) including agriculture, forestry and fisheries.

In these modules we will touch on the prominent influence of trade and tourism while exploring the Fijian government’s initiatives for boosting its economy and access to wealth for its citizens. 

Challenges for Fijians and Their Economy - Click Here!
Trade

An overview:

In 2018 Fiji was the number 154 economy in the world in terms of GDP (constant 2011 international USD), the number 153 in total exports, and the number 149 in total imports. In 2018, Fiji exported $951M and imported $2.88B, resulting in a negative trade balance of -$1.93B. In 2018, Fiji’s exports per capita were $1.08k and its imports per capita were $3.26k.

Fiji’s exports have shifted from being predominantly agricultural commodities to now more manufactured goods. Sugar was brought to Fiji by the British and for a long time the British Empire was able to capitalise off of Fiji’s fertile lands. As mentioned earlier, the Colonial Sugar Refining Company was taken over in 1972 (post independence) by Fiji Sugar Corporation Limited. This ownership was critical for the development of the Fijian economy and a huge driver for its development as an independent nation, particularly during the 1970s. Fiji now capitalises on a number of high-value niche markets (e.g. Fiji Water, Pure Fiji) as well as having a strong export market for manufactured basic goods (e.g. processed flour and snack products). The key players here are FMF food and Punjas biscuits.

Natural Resources and Trade:

  • Fish – with such rich and extensive seas and coral reefs, fish is one of Fiji’s largest exports, shipped to Japan, New Zealand and Australia
  • Timber – Fiji’s climate is conducive to the growth of vast, dense tropical forests. Fiji is particularly known for its mahogany and pine, whilst sandalwood is on the rise after reserves were depleted by unsustainable logging during colonisation.
  • Mineral Deposits – Throughout Fiji deposits of copper, silver, zinc, gold and manganese are found. These rich deposits are also capitalised on by water companies such as Fiji Water and VaiWai.
Click Here for Specifics on Fiji's Imports and Exports
- 3.4%
Expected contraction of exports in 2020

Due to coronavirus, the projected global economic slowdown and reduced export demand from China and other trading partners means almost all categories of export are anticipated to decline as the outbreak drags down demand and commodity prices.

-9.3%
Expected fall in imports in 2020

Led by declines anticipated in imports of mineral fuel due to fall in prices of crude oil, machinery & transport equipment, manufactured goods and food & live animals.

Government Initiatives
A variety of Fijian Government initiatives are in place to boost the strength of Fiji's economy.
National Export Strategy (NES)

The National Export Strategy (NES) is a Fijian Government initiative, which aims to assist existing and new exporters in achieving competitiveness, value addition, export diversification and growth in targeted markets overseas. The Fijian Government will provide this assistance in sectors which have the growth potential, such as Forestry, Fisheries, Agro-business, Manufacturing, Tourism, Hospitality, ICT, Financial Service providers and Energy Development sectors.

Find out more
Fijian Made-Buy Fijian

The Fijian Government in 2011 launched the Fijian Made-Buy Fijian Campaign. The Campaign is a national branding initiative of the Fijian Government. The Campaign promotes Fijian products and services in the domestic, regional and international markets. The Campaign is spearheaded by the Ministry, to promote and raise the profile of Fijian made products through branding and marketing strategies.

The overall objectives of the Fijian Made-Buy Fijian Campaign are to:

  • Build a sense of loyalty amongst the Fijians to buy locally produced products to assist employment generation and the expansion of the manufacturing and agricultural sectors;
  • Reduce the import bill and improve Fiji’s balance of payment; and
  • Position Fijian made products in the international markets to promote and strengthen Fijian exports.
Roadside Stalls

This initiative aims to improve the stability, quality and hygiene of market stalls outside of cities and their catchments. The aim here is to improve the durability of market vendors from natural disasters, flooding and cyclones. As well as encouraging people to shop outside of municipality areas and distribute the wealth to more rural communities.

Special Economic Zones (SEZ)

Through the implementation of SEZs, the Fijian government hopes to distribute wealth by manipulating the market. SEZs are made attractive for entrepreneurs and business owners to occupy through the introduction of tax breaks, investment allowances and subsidies. The aim is to promote exports and attract investments by concentrating resources in a specific area.

Some SEZs in place include the Kalabu Tax free zone (KTFZ) and the Savusavu industrial zone.

Lautoka SEZ Project

Module 5: Tourism in Fiji

Fiji has the largest tourism sector in the whole of the South Pacific region and is an important driver of the Fijian economy. In 2017, Fiji received more than 842,000 visitors, who spent $1.9 billion across the industry, employing approximately 118,500 Fijians. The industry contributed approximately 34% towards Fiji’s Gross Domestic Product (GDP).

The Fijian Government has identified tourism as an important future driver for economic activity in Fiji. As the sector moves into a more complex phase of its development with growing visitor arrivals, tourism development will require greater coordination amongst stakeholders to ensure the potential of the sector is optimised.

Will Fiji’s Tourism industry lead to greater economic prosperity for the country as a whole?

Minister for Industry, Trade, Tourism and mineral resources, Hon. Faiyaz Siddiq Koya addresses this question in his opening speech for the debate.

“A world-class tourism destination that increasingly adds value to the local economy” FNDP target
FNDP Section 3.2.16 - Tourism

The targets laid out in the FNDP are:

  • In the next 5 years Fiji aims to expand to niche tourism segments, such as sports tourism, cruise tourism, wedding, and honeymoon tourism, hosting of conferences and entertainment events, wellness tourism, and adventure tourism.
  • The Fijian government will also attempt to bring international events such as sports competitions to the country to promote in foreign markets.
  • Attempt to develop production studios and nurture local acting will also increase tourism as well as continuing to offer attractive tax rebates for production of films and television shows in Fiji.
  • Micro, small, and medium enterprises (MSMEs) will also be supported in the tourism industry by providing training, mentoring, incubation, and other business development support services through the MSME Central Coordinating Agency. This is for niche activities run by MSMEs such as dolphin and whale watching, and village tours.
  • Manufacturing of high-end niche products such as natural body products, exotic herbs and spices, local confectionaries, local fruit juices, handicrafts and packed organic goods will be promoted. Local agriculture will also be marketed to the tourism industry.
  • Cruise tourism will be targeted with improvements made to jetties and urban gardens and seaside walks being developed.
Fiji's Tourism 2021 Plan - Click here!
Section 3.2.16: Tourism
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Impacts of Coronavirus

Tourism has been a long-lasting safety net for pacific Islands such as Fiji, enabling them to remain afloat through crises such as the global financial crisis, cyclones (cyclone winston 2016) and coup d’etats. However, the global COVID-19 pandemic is highlighting the vast weaknesses this dependence holds. 

As has been the case across the globe a high number of workers are being laid off as organisations hope to resist collapse in light of the pandemic. Fiji is no different and has lended FJ$53.6 million from retirement funds and allowed the now unemployed workers to withdraw superannuation savings from their National Provident Funds. Fiji has taken on more debt to cope. Its debt-to-GDP ratio, which ideally should sit below 40 per cent for developing economies, has risen from 48.9 percent before the pandemic to 60.9 per cent. It’s likely to increase further.

 

Economic Response to COVID-19 - Click Here!

People are coping in the short term by reviving subsistence farming, fishing and bartering for goods and services. Many are still suffering, however, due to limited state welfare systems.

 

Back to Bartering; How Fiji Responded to the Economic Impacts of COVID-19

New Zealand, Australia and other pacific islands hope to open a travel bubble to limit the impact of travel restrictions and closed borders on their tourism industries. It is clear from this figure the dependence Fiji has on Australia and New Zealand as the majority contributors to Fiji’s tourist population, hence a travel bubble offers huge potential at reinvigorating Fiji’s tourism industry post COVID-19.

Module 6: Gender and Development

Gender Roles Within Rural Modern-Indigenous Communities

Patriarchal cultures and gendered-differentiated access to economic and political resources prevail for Fijian women, particularly in rural communities which maintain more traditional gender norms than urban communities. This is due to the fact that there are fewer opportunities for rural women to earn their own incomes and therefore be independent from their families. 

Men often dominate the chiefly system whilst women may have limited decision-making roles and inheritance rights. In most rural communities, women are expected to be responsible for the majority of caregiving; work within the household and participate in community activities such as church, community meetings and ceremonial events. 

In addition, land is a key economic resource in Fiji and gender-bias within traditional decision-making about land use negatively influences women’s economic status in Fiji. 

Fiji Moves to Promote Gender Equality - Click Here!

Thought Task: In contrast to some of the structures we see today, the traditional role of women in pre-globalised Fiji was one of equal status but of very different responsibility. Consider the above quote. How has globalisation oppressed women in community-minded societies, and what might be a community-minded approach to reinstate equality?

Tip: Take a look at the document ‘understanding women and their spaces’ to get a full understanding for women in traditional Fijian society

Understanding Women and their Spaces - Click Here!
7%

The percentage of GDP lost due to gender-based violence in Fiji

1/3

Believe both genders are treated equally at workplaces in Fiji

Problems Women Face Accessing Justice in Fiji and the Pacific

In this video, human rights defender Roshika Deo speaks about the problem’s women in Fiji and the Pacific Island Countries face when trying to access justice for sexual and gender-based violence.

Gender Equality Community Awareness (Article) - Click Here!
Gender and Climate Change

The UN’s SDGs are making efforts to highlight the consequences that climate change has on the poorest and most vulnerable people. 

Climate change, caused by human activity, poses growing risks to people and the environment. Rising temperatures have made storms and droughts more severe. Catastrophic storms destroy lives and homes. Sea level rise threatens low-lying areas. Women and children bear much of the brunt, being 14 times more likely than men to die during a disaster.

UN Women acts to combat climate change by advocating for gender equality and women’s empowerment in all efforts, including global climate talks, to mitigate and adapt to it. To reduce the number of women impacted by disasters, we promote disaster-risk reduction planning and training to help women become more resilient and informed.

Cyclone Winston - Listen to This Audio Report!

Case Study: Cyclone Winston 2016

  • The farming and agricultural losses post-Cyclone Winston are adding to the enormous constraints that women face in the dominant patriarchal Fijian culture.
  • There is a huge imbalance in loss of education for girls vs boys and girls frequently missing school to serve their gendered household duties including their responsibility for collecting food, firewood and water as well as taking on additional post-disaster clean up in their communities.
Rapid Gender Analysis - Cyclone Winston - Click Here!

Module 7: Culture, Identity & Globalisation

The Cultural Significance of Identity

Fijians pride themselves on being an ‘islander’. However, social labels bestowed upon us by ourselves and others can have huge impacts on our wellbeing, both positively and negatively, be it social, financial, mental, physical and more.  

In Fiji, identity is so ingrained in their customs that the first question asked will often be “iko sa lako mai vei?” meaning, “where are you from?”.

  • Where an individual originates from within Fiji is determined by the childhood village of their father. 
  • Incredibly, within Fijian culture this can reveal vital information such as what they are to be called, how they are to be treated, or even something more specific such as what foods can, or more crucially can not, be eaten in front of them. 
  • A portion of an Indigenous Fijian’s (I-taukei) identity is determined in their first sentence, and even more is revealed as questions of family name, village clan (Mataqali), and the relationship these infer, to name a few, are asked. 

With this strong sense of identity and therefore belonging, it is no surprise that Fiji has such wealth in family, community and culture. 

The Social Identity Theory

Tajfel (1979) proposed the idea that we categorise ourselves and others into social groups in order to make sense of the world around us. 

Examples of social groups may include: sports teams, family, social class…

By associating people with these groups, we divide ourselves and others into ‘us’ and ‘them’ (social categorisation). Then we identify with our group, wearing clothes our group wears or acting in similar ways (social identification). We see the group we belong to as different from ‘them’ and we draw comparisons between such groups (social comparison).

For more understanding on the Social Identity Theory check this link out – https://www.simplypsychology.org/social-identity-theory.html

What is Globalisation?

Globalisation has been impacting the pacific for over a hundred years. Explore the early globalisation of Fiji in the Fijian Culture modules.

However, since the early 1990s, the world has been witnessing a more rapid process of internationalisation of capital, technology and economic development. Globalisation has both positive and negative far-reaching social, demographic, economic, political and environmental consequences, to which small island states like Fiji are particularly vulnerable to.

Globalization: A Major Threat for Pacific Island Countries - Click Here!

One of the knock-on effects of globalisation can be loss of culture and identity 

Task: Have a think about the following questions whilst remembering that a Fijians community, village of origin and family relationships is what determines a Fijian’s identity. 

  • What are some elements of globalisation that might devalue community and cultural wealth?
  • How might globalisation and a shift from community-minded development towards individualistic development have negative consequences for island communities? 

Module 8: Summary

Fiji is a phenomenal country with a growing presence in the world. People are becoming more aware for Fiji’s beautiful landscape, seascapes and culture. A culture of community, family and belonging, intertwined with modern Christian values. After a long history of political turmoil, it appears that Fiji has regained faith from the UN member states and the current government is making great contributions towards the development of Fiji across multiple sectors of education, access to health care, economy and equality.

The documents below are a great resource to see what Fiji intends to achieve and what they already have. Explore the topics of development that are of the greatest interest to you and see what Fiji has in store for those.

No Poverty
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Zero Hunger
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Good Health and Wellbeing
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Quality Education
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Gender Equality
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Clean Water and Sanitation
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Affordable and Clean Energy
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Decent Work and Economic Growth
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Industry, Innovation and Infrastructure
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Reduced Inequalities
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Sustainable Cities and Communities
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Sustainable Consumption and Production
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Climate Action
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Life Below Water
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Life on Land
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Peace, Justice and Strong Institutions
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